Following in the tire tracks of Miranda Lambert and Chris Stapleton, producer Dave Cobb has secured his own Ram Truck commercial.

The spot features the song “The Way Home,” a tune by Rich Robinson that appears on the 2016 concept album Southern Family, which Dave conceived and produced.

“Dave Cobb likes his music honest, raw, grounded, with a little attitude—the same things he likes in his truck,” says Ram spokesman Sam Elliott in a voice-over during the commercial. “People like Dave Cobb are driving country music, and people driving country music drive the Ram 1500, the most fuel efficient full-sized pickup ever.”

Check out the commercial.